Communications Manager & Executive Assistant to the Chair
Email:
[email protected]
Yasmine Castañeda serves as the Communications Manager and Executive Assistant to the Chair of the UCSF Department of Otolaryngology – Head & Neck Surgery (OHNS). In this dual role, she draws on her extensive background in strategic communications and marketing to elevate the department’s messaging, strengthen brand visibility, and foster greater internal and external engagement.
Yasmine leads the department’s digital communications strategy, managing and growing social media platforms with data-driven content and targeted campaigns. She also oversees the design and production of the department’s newsletter, *Heads Up!*, spotlighting departmental achievements, events, and research highlights.
In her executive support capacity, Yasmine provides high-level administrative assistance to the Chair, managing calendars, coordinating executive meetings, and facilitating department-wide operations. She plays a key role in planning and executing major events such as the Sooy Year-End Graduation Dinner, COSM, and Academy meetings, ensuring every detail—from logistics to guest experience—is handled with precision.
Her contributions have been recognized across UCSF, including the 2023 STAR Achievement Award and 2024 nominations for both the Exceptional Employee of the Year and Kudos awards.
Yasmine holds a Master’s degree in Strategic Communication and Innovation with a focus on Health Communication from Texas Tech University and a Bachelor’s degree in Communications Media Production from Cal State East Bay, graduating *Cum Laude*.
She brings over a decade of experience from roles at UT Southwestern Medical Center, UCSF Benioff Children’s Hospital, UCSF Benioff Children’s Physicians, Canopy Health, and the California Department of Public Health—reflecting her long-standing commitment to impactful communication and public health advocacy.
Yasmine leads the department’s digital communications strategy, managing and growing social media platforms with data-driven content and targeted campaigns. She also oversees the design and production of the department’s newsletter, *Heads Up!*, spotlighting departmental achievements, events, and research highlights.
In her executive support capacity, Yasmine provides high-level administrative assistance to the Chair, managing calendars, coordinating executive meetings, and facilitating department-wide operations. She plays a key role in planning and executing major events such as the Sooy Year-End Graduation Dinner, COSM, and Academy meetings, ensuring every detail—from logistics to guest experience—is handled with precision.
Her contributions have been recognized across UCSF, including the 2023 STAR Achievement Award and 2024 nominations for both the Exceptional Employee of the Year and Kudos awards.
Yasmine holds a Master’s degree in Strategic Communication and Innovation with a focus on Health Communication from Texas Tech University and a Bachelor’s degree in Communications Media Production from Cal State East Bay, graduating *Cum Laude*.
She brings over a decade of experience from roles at UT Southwestern Medical Center, UCSF Benioff Children’s Hospital, UCSF Benioff Children’s Physicians, Canopy Health, and the California Department of Public Health—reflecting her long-standing commitment to impactful communication and public health advocacy.