Communications Manager & Executive Assistant to the Chair
Email:
[email protected]
Yasmine Castañeda serves as the Communications Manager and Executive Assistant to the Chairman for the UCSF Department of Otolaryngology – Head & Neck Surgery (OHNS). In this role, Yasmine leverages her extensive background in strategic communications and marketing to enhance the department's communication strategies, drive brand awareness, and improve department engagement.
With a keen eye for detail and a passion for storytelling, Yasmine manages and grows the department's social media platforms, curating data-driven content and campaigns that boost engagement and visibility. She also plays a pivotal role in the design and content production of the UCSF OHNS newsletter, “Heads-Up”.
In addition to her communications responsibilities, Yasmine provides high-level administrative support to the Chairman, coordinating executive meetings, managing calendars, and ensuring seamless operations across the department. Her commitment to excellence has earned her multiple recognitions, including the UCSF STAR Achievement Award in 2023 and nominations for the Exceptional Employee of the Year and Kudos awards in 2024.
Yasmine holds a Master’s degree in Strategic Communication and Innovation from Texas Tech University, with a focus on Health Communications, and a Bachelor's degree in Communications Media Production from California State University – East Bay, where she graduated Cum Laude.
She has held significant roles including Office Manager/Executive Assistant at UT Southwestern Medical Center in Dallas, TX and various positions at UCSF Benioff Children's Hospital, UCSF Benioff Children's Physicians, Canopy Health, and the California Department of Public Health. Yasmine’s diverse experience underscores her commitment to effective communication and public health advocacy.
With a keen eye for detail and a passion for storytelling, Yasmine manages and grows the department's social media platforms, curating data-driven content and campaigns that boost engagement and visibility. She also plays a pivotal role in the design and content production of the UCSF OHNS newsletter, “Heads-Up”.
In addition to her communications responsibilities, Yasmine provides high-level administrative support to the Chairman, coordinating executive meetings, managing calendars, and ensuring seamless operations across the department. Her commitment to excellence has earned her multiple recognitions, including the UCSF STAR Achievement Award in 2023 and nominations for the Exceptional Employee of the Year and Kudos awards in 2024.
Yasmine holds a Master’s degree in Strategic Communication and Innovation from Texas Tech University, with a focus on Health Communications, and a Bachelor's degree in Communications Media Production from California State University – East Bay, where she graduated Cum Laude.
She has held significant roles including Office Manager/Executive Assistant at UT Southwestern Medical Center in Dallas, TX and various positions at UCSF Benioff Children's Hospital, UCSF Benioff Children's Physicians, Canopy Health, and the California Department of Public Health. Yasmine’s diverse experience underscores her commitment to effective communication and public health advocacy.